Agri-tech only succeeds when it works in the real world.
This on-farm event is designed for agri-tech businesses developing solutions for arable farming systems who want to better understand the realities of deployment, adoption and commercialisation. Led by farmers, industry partners and experts from the UK Agri-Tech Centre, the day will expose innovators to the practical, commercial and regulatory factors that shape technology uptake on-farm.
Alongside a guided farm walk and panel discussion, you’ll hear real-world examples from agri-tech companies who are already navigating these challenges — sharing honest insight into what works, what doesn’t, and what they wish they’d known earlier. Through targeted discussion and 1:1 expert clinics, you’ll explore where your technology needs to fit within production systems, what farmers and customers actually need, and what gaps may still exist in your readiness for market.
The day also includes a dedicated networking lunch, providing time to connect with farmers, fellow innovators and industry partners.
From this event you will gain:
- Real-world insight into arable production systems
- A clearer understanding of farmer priorities, constraints and decision-making
- Practical learning from real examples shared by agri-tech businesses
- Greater awareness of regulatory, operational and commercial considerations
- Honest feedback to help identify gaps in technical or commercial readiness
- Connections with farmers, supply chain partners and sector experts
- Access to UKATC specialists through bookable 1:1 sessions

