Pasture for Life is a farmer led Community Interest Company that champions the restorative power of grazing animals on pasture and advocates for the positive ecological roles livestock can play in our landscapes. In transitioning farmers to these practices, we generate positive impact in the areas of environmental, animal and human health as well as supporting a thriving rural economy and wider sustainable food system. Our membership of practitioners means we are, literally, grounded and sought after for our ability to deliver change, not just policy recommendations. We operate a certification, which verifies food and fibre that has come from animals that have been fed wholly on pasture for their lives. Some have reached certification, but many are still on the journey, supported by the community. We engage with research from a farm scale to systems level modelling as part of a range of consortia funded through various mechanisms.