News Category: Insights

Earth Rover in field

Earth Rover: From prototype to commercial growth

Earth Rover transformed CLAWS from a promising prototype into a commercial autonomous weeding platform, securing £2.8 million in investment, winning its first customers and building a pipeline for growth. With support from the UK Agri-Tech Centre, the business is now preparing to scale production and expand into new markets. Impact at a glance… Technology readiness: TRL 6 (prototype demonstrated) to TRL 8 (technology finished, tested and qualified), with TRL 9 (proven in real-world operation) expected in 2026 Investment secured: £2.8 million in 2025 Commercial sales: Eight CLAWS units sold, with ten more due for delivery in early 2026 The challenge Earth Rover was founded in 2017 to develop autonomous technology that helps growers manage weeds without herbicides while collecting valuable crop data. “The technology showed strong potential but we needed additional resources to take it to the stage,” explained James Miller, CEO of Earth Rover. “Taking the early-stage prototype to commercial product required specialist facilities, technical support and opportunities to validate the system under real farming conditions. We also needed to attract investment, build industry contacts and demonstrate a clear commercial case for growers.” The support Working with the UK Agri-Tech Centre gave Earth Rover access to the practical support they needed to accelerate development of CLAWS. Specialist hub facilities – including dedicated workshop space, an LED calibration room and shared tooling – enabled the team to build, refine and test successive CLAWS prototypes.  This allowed the business to focus more of its resources on product development rather than the cost and complexity of establishing these capabilities in-house. The Centre also supported the company’s wider commercial ambitions through Innovate UK bid and project support; introductions to suppliers, distributors and technology partners; and access to a professional environment for customer and investor meetings. Through these connections, Earth Rover was able to strengthen its supply chain, build industry credibility and secure the investment needed to move the business forward. “UK Agri-Tech Centre opened doors to partners we’d have struggled to reach on our own, and having access to specialist facilities meant we could focus our investment where it mattered most – improving the product and preparing it for market,” he stressed. What changed? With the right facilities and support in place, the CLAWS platform progressed from TRL 6 to TRL 8, moving from a validated prototype towards commercial deployment. This progress translated into measurable growth: secured £2.8 million in private investment across two funding rounds sold its first eight commercial CLAWS systems built a sales pipeline of approximately 200 units by 2028 established new partnerships with distributors and technology suppliers developed export opportunities across the Netherlands, Spain and France, with ambitions to expand into the rest of Europe, as well as North America and Australasia.   “The support provided by UK AgriTech Centre helped us move faster, demonstrate the technology at commercial scale and build confidence with both investors and customers,” James added. “Those early milestones have created momentum for the next stage of growth.” Business and industry impact Reaching commercial readiness has transformed Earth Rover from an early-stage technology developer into a business preparing for international growth. Investment secured through this period is enabling the company to scale production, move into larger premises and expand its workforce. New distribution partnerships are opening overseas markets, while early commercial sales are providing valuable customer feedback to support further product development. Now available commercially, CLAWS is able to provide growers with chemical-free weed control and better intelligence across a wide range of fresh produce crops – resulting in lower labour costs and improved soil health. Remarkably, many users have reported a return on their investment within 1-2 seasons. Earth Rover’s progress also demonstrates how supporting innovative SMEs can accelerate the commercialisation of new agricultural technologies. Bringing solutions like CLAWS to market not only advances technology that reduces reliance on chemical herbicides – it creates a ripple effect of opportunity through supply chain spillover, expands data integration and strengthens the UK’s position as a leader in agri-tech innovation. What’s next? Having demonstrated the commercial potential of CLAWS, Earth Rover is now focused on scaling the business, including reaching TRL 9 and increasing production capacity to meet growing demand. This will include expanding into larger premises, growing the team from 19 to around 40 employees and broadening the technology to support additional crops like sugar beet, leafy greens and propagation systems. International growth is also a priority, with plans to build on existing opportunities in Europe and expand into North America and Australasia, where growers face many of the same labour and sustainability challenges. As the business continues to grow, Earth Rover will continue to work with the UK Agri-Tech Centre on further testing and industry engagement, helping bring autonomous, chemical-free weeding technology to more growers across the globe.

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UK Agri-Tech Centre helps Carbon Rewild unlock new business opportunities

Carbon Rewild worked with the UK Agri-Tech Centre through the Agri-Tech Solution Sprint to better understand agriculture, build supply chain connections and generate new business opportunities. The programme delivered valuable insights, targeted introductions and tangible commercial outcomes, helping the company strengthen its position within the agri-food sector.

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World Intellectual Property Day: Why IP is critical to scaling agri-tech innovation

Innovation is essential to the future of agriculture. From AI-driven decision tools and precision sensors to robotics and novel biological inputs, the sector is generating new solutions to some of farming’s most pressing challenges – improving productivity, adapting to climate change, and building a more sustainable food system. But innovation alone doesn’t create value. Protecting it, positioning it and scaling it does. That’s where intellectual property (IP) becomes critical – not as a legal formality, but as a strategic tool for growth. Too often treated as something to address later, for agri-tech businesses looking to scale it needs to be part of the conversation from the outset. From protection to commercial advantage At its simplest, IP protects what makes a business unique. But its real value goes much further. A clear IP strategy can: Give investors confidence by demonstrating defensibility and long-term value Enable partnerships by clarifying ownership and rights Create new revenue streams through licensing or data-driven services   It’s not just about stopping others copying – it’s about building something worth scaling. More than patents: understanding the right protection for your business IP is often associated with patents – but in agri-tech, the picture is more varied. There are many forms of protection available, from trade marks and design rights to plant variety rights. Those scaling agri-tech innovations should be particularly aware of: Patents protect novel, inventive technical solutions – new products, processes or uses – and grant exclusive rights for up to 20 years. They require public disclosure of the invention, can take several years to grant, and involve ongoing costs to maintain. Most relevant for novel hardware, chemical formulations or genuinely inventive methods. Copyright arises automatically and protects original works including software, written content, datasets and models – no registration is required. In the UK it lasts for the lifetime of the creator plus 70 years. Particularly relevant for software platforms, analytical tools and proprietary training data. Trade Secrets cover confidential information that gives a competitive edge – algorithms, formulations, processes or business methods. There is no registration and no public disclosure; protection lasts as long as confidentiality is maintained. A strong option for innovations that are difficult to reverse-engineer. Database Rights protect substantial investment in creating or maintaining a dataset, even where the underlying data isn’t novel. Increasingly relevant as agri-tech businesses build proprietary datasets from farm sensors, satellite imagery or agronomic trials. Effective IP strategies combine different forms of protection, aligned to the actual sources of value in the business and its stage of development. Practical first steps for early-stage businesses For many founders, IP can feel like a distant concern. While you should always take specialist advice from a legal adviser, a few early actions can help you start thinking in the right way: Do an IP audit. Take stock of what you have before spending on protection. Where does value sit – in the technology, the data, the process, or the brand? Protect before you disclose. Patent rights can be lost if an invention is publicly disclosed before filing. File before any public presentation, demo day or publication. Use NDAs consistently. Ensure a non-disclosure agreement is in place before sharing anything commercially sensitive with partners, investors or trial hosts. Check freedom to operate. Before investing heavily in a product or process, check you are not inadvertently infringing someone else’s IP. Clarify ownership in collaborations. When working with universities or research institutes, establish who owns what from the outset – both what each party brings in and anything created jointly. Get early specialist advice. A short conversation with a patent lawyer early on can save significant time and cost later. The UK IPO also provides free guidance for start-ups. Why IP looks different in agri-tech Agri-tech brings specific challenges. Innovation spans hardware, software, data and biology, and development cycles can be long – requiring extensive real-world testing before market. Collaboration is central too, but creates risk: testing can expose innovation before it is properly protected, and collaborative projects can blur ownership without clear agreements. Different IP regimes in global markets add further complexity. Common pitfalls – and how to avoid them Leaving IP too late is perhaps the most common issue – once a product has been publicly demonstrated or discussed, some protection options may already be closed off. Investing in IP without a clear commercial rationale creates cost without return. Collaboration can create risk if ownership is not defined upfront. And many businesses underestimate the value of protecting software, data and algorithms – increasingly where the real commercial value sits. Turning innovation into impact At the UK Agri-Tech Centre, we work with businesses across this journey – from validation through to commercial deployment and scale. That includes supporting real-world testing in a way that builds robust evidence without compromising IP, and helping businesses navigate partnerships, markets and the wider ecosystem. Because innovation only delivers impact when it is adopted – and adoption is far more likely when the value behind that innovation is clear, protected and scalable. The future of agri-tech won’t just be defined by who innovates fastest – but by who is able to capture, protect and scale that innovation effectively.

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Great British Beef Week

How are the UK part of the plan and what actions are we taking to halt species loss and encourage nature recovery within our open spaces?

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